CAPTA

Co-Founder

THE CHALLENGE

Fill a nation-wide gap in assistive technology.

THE OUTCOME

Creating personalized assistive technology one patient at a time.

MY ROLE

Co-Founder (a.k.a do-it-all) + human-centered designer.

SKILLS

Assistive Technology

Prototyping

Usability Testing

Design Research

Design Thinking

Entrepreneurship

Meet the team

Karina Villarreal Valdes

CO-FOUNDER + INNOVATION AND PRODUCT DESIGN

Miriam Echevarria Lopez

CO-FOUNDER + DESIGNER AND MARKETING STRATEGIST

Gabriela Moreno Lacalle

CO-FOUNDER + ADMINISTRATION AND PUBLIC RELATIONS

A little bit about CAPTA

CAPTA was founded in 2022 by three classmates who, after graduating, chose to forgo the corporate path to create a business that makes a real impact. Driven by the need for assistive technologies in Mexico, CAPTA aims to improve the quality of life for individuals with disabilities by providing personalized, affordable solutions that foster independence. By collaborating with businesses, care centers, and strategic partners, we strive to build a more inclusive society where people with disabilities have access to the tools they need to reach their full potential and overcome daily challenges.

Timeline

Dreamed it

2023

Founded it

2023

Built it

Growing it

2025

2024

General design process

  1. Patient Evaluation

We begin by assessing the patient's needs, mobility, and daily challenges. This step is crucial in understanding how assistive technology can improve their quality of life while ensuring the solution is both functional and comfortable. To ensure the best possible outcome, we collaborate with professionals in the field, including doctors, physical therapists, and rehabilitation specialists, who provide valuable insights into the patient's condition and specific requirements.

2. Product Advice

Based on the evaluation, we provide expert recommendations on the most suitable assistive device. Our team considers various factors, including the patient’s physical condition, lifestyle, and specific requirements, to ensure the best possible solution.

3. Consult with Family Members

Family members and caregivers play an essential role in the patient's journey. We engage in conversations with them to gather additional insights and ensure that our designs are practical and align with the patient’s daily routine.

4. 3D Scanning

To achieve a perfect fit, we use 3D scanning technology to capture precise measurements of the patient's body or the area where the assistive device will be used. This ensures accuracy and personalization in the final product.

5. 3D Modeling and Design Adaptation

With the patient’s input and data from the 3D scan, we adapt an existing design or create a new one from scratch. We focus on ergonomics, durability, and ease of use, making modifications as needed to enhance effectiveness.

6. 3D Printing and Testing

Using high-quality, cost-effective materials, we manufacture the device through 3D printing. This method allows us to create customized, lightweight, and affordable solutions with quick turnaround times.

7. Iterations and Final Details

After the first prototype is created, we conduct testing and gather feedback from the patient. If necessary, we refine the design through multiple iterations to ensure optimal functionality and user satisfaction.

Some of out favorite projects

Explore some of our favorite projects by clicking on the images to learn more about how we create impactful, personalized solutions.

Braille Mathematical Board

A Braille mathematical board designed as an affordable alternative for a teacher working with blind children, offering a cost-effective solution without compromising functionality.

Personalized School Desk

An adjustable desk designed to improve Sofía’s posture and support her unique writing method, built with repurposed materials for accessibility and comfort.

Adapted Toys

Adapted dynamic toys designed for children with reduced mobility, enabling them to enjoy playtime and engage in activities just like any other child.

More products

Our mission is to customize each assistive device based on the user’s specific needs. We offer base products that can be adapted or designed from scratch depending on the required functionality. Here are some examples of our work:

Lessons learned

Throughout our journey with CAPTA, we've gained invaluable lessons that have shaped our approach to design and problem-solving. These insights not only fuel our creativity but also bring a profound sense of fulfillment, knowing our work directly impacts and improves the lives of those we serve.

  • Simple, creative designs often provide the most effective and accessible solutions for users.

  • Customizing products for individuals significantly enhances their independence and quality of life.

  • Working with experts such as doctors, therapists, and educators ensures that designs meet the unique needs of each user.

  • Limited budgets and access to materials require creativity, but finding innovative ways to work within constraints drives success.

Design + Branding

Not an expert but…

As a Co-founder (and all-hats-wearer), I’ve had to dive into the world of graphic design, teaching myself Adobe Illustrator, Photoshop, and Canva to create visuals for CAPTA. Along the way, I also took on social media management, learning how to navigate platforms like Instagram and TikTok to engage our audience effectively. Below, you’ll find some of my graphic design work, along with links to our social media channels.